META ADS · SERVICE BUSINESS
Hair Transplant Clinic.
The results, in view.
A client-reported hair-transplant advertising comparison, with a balanced view of lead volume, spend and cost per lead.
Reported leads
Blended cost per lead
Comparison-period spend
THE REPORTED FIGURES
The account comparison.
The source describes campaign restructuring, creative review and lead-form optimization for a business seeking to increase its advertising activity.
| Measure | Before | After |
|---|---|---|
| Leads | 1,814 | 2,148 |
| Media spend | $36,094.48 | $49,246.30 |
| Blended cost per lead | $19.90 | $22.93 |
Reading the result accurately
Lead volume increased, but spend and blended cost per lead also increased. Blended cost per lead is calculated from the displayed spend and combined campaign lead counts. These figures alone do not establish better efficiency, qualified-lead quality or profitability. No patient information is included.
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