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META ADS · ECOMMERCE

Luxury pet products.
The results, in view.

A luxury pet-product account comparison showing changes in Meta-reported purchase conversion value, purchases and ROAS.

Meta AdsEcommerceClient-reported example
$48,513.56

Reported purchase conversion value

February 2025
214 → 317

Reported purchases

4.37 → 7.11

Reported ROAS

THE REPORTED FIGURES

The account comparison.

The client’s portfolio describes work on offer positioning, premium-focused creative and remarketing for a luxury pet-product brand.

January 1–31 compared with February 1–28, 2025; the periods have different lengths.
MeasureBeforeAfter
Purchases214317
Purchase conversion value$29,418.73$48,513.56
Media spend$6,739.09$6,819.92
ROAS4.377.11
Luxury pet products: original before dashboard from the client portfolio
Before · Original portfolio screenshot
Luxury pet products: original after dashboard from the client portfolio
After · Original portfolio screenshot

Reading the result accurately

Values are reported by Meta and depend on its attribution settings. Purchase conversion value is not independently verified collected revenue or profit. The comparison covers different-length months and is an individual example.

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The video accompanies this luxury pet products example. The comparison above provides the dates and measurement context for its figures.

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