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GOOGLE ADS · SERVICE BUSINESS

Dental Clinic.
The results, in view.

A dental clinic’s client-reported Google Ads comparison: more recorded conversions and a lower cost per conversion across two calendar months.

Google AdsLead generationClient-reported example
59 → 123

Recorded conversions

−56.1%

Cost per conversion

+108.5%

Conversion volume

THE REPORTED FIGURES

The account comparison.

For a service business, the right measurement goes beyond a click. This account comparison focuses on conversion volume and cost; the client identifies the tracked conversions as booked appointments.

July 1–31 compared with August 1–31, 2026.
MeasureBeforeAfter
Recorded conversions59123
Cost per conversion$31.40$13.80
Average CPC$3.82$2.78
Media spend (approx.)$1,855$1,700
Dental Clinic: original before dashboard from the client portfolio
Before · Original portfolio screenshot
Dental Clinic: original after dashboard from the client portfolio
After · Original portfolio screenshot

Reading the result accurately

The Google Ads dashboard records conversions, which the client describes as booked appointments. A recorded booking is not an attended appointment, a new client or collected revenue. These are individual client-reported results.

View the client’s source (opens in a new tab)

KEEP EXPLORING

Another account.
Another starting point.

Compare other business models and read the original client feedback before choosing the service you need.

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