META ADS · ECOMMERCE
D2C skin care.
The results, in view.
A client-reported skin-care account comparison, showing the relationship between purchase value, spend and order volume.
$22,388.78
Reported purchase value
2.96 → 3.44
Reported ROAS
230 → 221
Reported purchases
THE REPORTED FIGURES
The account comparison.
The portfolio describes work on bundles, offers and the conversion journey. Its comparison illustrates why purchase value and customer acquisition cost need to be considered together.
| Measure | Before | After |
|---|---|---|
| Media spend | $5,439.02 | $6,500.29 |
| Purchases | 230 | 221 |
| Purchase value | $16,108.44 | $22,388.78 |
| Cost per purchase | $23.65 | $29.41 |
Reading the result accurately
Purchase value increased while purchase count fell and cost per purchase increased. This does not establish greater profitability or lower customer acquisition cost. Values are individual client-reported observations.
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