META ADS · LEAD GENERATION
Automotive accessories.
The results, in view.
A client-reported automotive lead-generation comparison, considered separately from the premium car-accessories purchase account.
3,988 → 4,758
Reported leads
$17.82 → $16.49
Cost per lead
+19.3%
Lead volume
THE REPORTED FIGURES
The account comparison.
The portfolio describes a consolidated campaign structure, revised creative and changes to the lead-form flow for an automotive audience.
| Measure | Before | After |
|---|---|---|
| Leads | 3,988 | 4,758 |
| Media spend | $71,061 | $78,455 |
| Cost per lead | $17.82 | $16.49 |
Reading the result accurately
Lead volume rose alongside spend, while reported cost per lead fell. Lead counts do not establish sales or qualification. This is a different source example from the purchase-focused premium car-accessories study.
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