META + GOOGLE · LEAD GENERATION
Service business.
The results, in view.
A client-reported June lead-qualification sheet covering 95 inquiries across Meta and Google, with channel-specific qualification counts.
Leads marked qualified
Blended qualification rate
Cost per qualified lead
THE REPORTED FIGURES
The account comparison.
The client supplied a qualification sheet for June 1–30. It distinguishes total leads from leads marked qualified and separates the two advertising platforms.
| Measure | Meta | |
|---|---|---|
| Total leads | 53 | 42 |
| Marked qualified | 49 | 41 |
| Qualification rate | 92.45% | 97.62% |
| Media spend | $1,518 | $2,545.59 |
Reading the result accurately
Qualification follows the client’s classification and is not independently audited. The blended rate is 90 divided by 95; the channel rates differ. Being marked qualified does not mean a lead became a paying customer.
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